Add-to-calendar links are a fantastic tool that lets you get your events in people’s calendars by sharing an add-to-calendar link in your event marketing emails.

Historically, email marketers have had to code .ics files to share events with a calendar file format, leading to user error and nightmares creating the .ics files. Without .ics files or add-to-calendar links, you’re relying on your customers to create their own calendar event with the correct start time, end time, and all other essential information for a useful calendar invite or reminder.

Not only are our add-to-calendar links functional, supporting all of the main calendar apps such as Apple Calendar, Google Calendar, Outlook Calendar, and Yahoo Calendar, but they also look great. Ensuring that your event invitation emails look stylish and professional, improving click-through rate, and maximizing the likelihood that your users use the add-to-calendar links to add your events to their calendars.

DEMO: Take a look at our “Share Events” solution page. 

AddEvent allows you to choose from beautiful templates (just copy and paste them!), or you can create your own style so you can customize the add-to-calendar links to look exactly as you want them.

Want to keep it really simple? We’ve also got you covered: just add a simple plain text add-to-calendar link to your marketing email by coping and pasting the code from AddEvent into your marketing automation tool.

AddEvent works with all major email marketing platforms like Active Campaign, HubSpot, Salesforce Marketing Cloud, Adobe Marketing Cloud, Constant Contact, and so forth. If you are having difficulty getting our add-to-calendar links to work in your marketing automation tool, please reach out to our support team.

Our add-to-calendar links allow you to:

• Share single events
  • Including the ability to collect free online RSVPs
• Share calendars containing multiple events that users can subscribe to
  • These calendars are really cool: they create a dynamic connection between our system and your users’ calendars so you can update or add events, and these changes will be reflected in your users’ calendars
• Dynamic, unique events for individual users using our dynamic add to calendar links. 
  • These are handy for appointment reminders for things such as: doctor appointments, mechanic service, hair salon appointments, etc.

AddEvent’s add-to-calendar links have all the same functionality as our famous add-to-calendar button but are used when you need to share your event via marketing email (our button works using JavaScript, which doesn’t work in marketing emails for security reasons)!

This article will show you how to share events using add-to-calendar links for emails!

How to use add-to-calendar links in your emails

1. Create an event in our dashboard
   Add the event details including time, date and location (this could be a Zoom link or a Google meet link for remote events). Choose whether users need to RSVP before adding the event to their calendars.
   

   

2. Get your add-to-calendar links
   In the event details page, scroll down to the sharing section. Choose your preferred style of add-to-calendar links (or customise them to your preference) and hit the `Copy` button.
   
   

   

   

   
   
3. Include the add-to-calendar links in your emails
   Paste the links you just copied directly into your email or email service.
   
   

   

   
   
4. All done!
   When your users receive your email, they can simply click the add-to-calendar link corresponding to the calendar service that they use to easily add your event to their calendar.
   
   

To use our add-to-calendar links to allow users to subscribe to your calendar instead of adding a single event, you can follow the same process. However, you’ll also need to create a calendar in our dashboard, add your events to that calendar, and then copy the add-to-calendar links for the calendar you want to share instead of the single event. Subscription calendars work seamlessly with Google Calendar, Outlook Calendar, Apple Calendar, and Yahoo Calendar; allowing your customers to “follow your calendar” and get any new events directly in their calendars through the synchronization. Perfect for anyone who would like to share multiple events without requiring their end-users add multiple events to their own calendars.

Dynamic add-to-calendar links

Do you have multiple unique events that you need to add to your emails to users? Our Automated Events allows you to add dynamic add-to-calendar links to your email campaigns that link back to your database and update for every individual user’s unique event, meeting, or appointment.

These dynamic add-to-calendar links are perfect for confirmation emails or reminder emails containing a personalized calendar event that users can quickly and easily add to their calendars. Check out our extensive automated events developer documentation, our Automated Events page, or contact us to learn more.

If you love AddEvent and want to make a little extra cash, listen up! 

AddEvent’s Affiliate program currently has a few openings for new, US-based affiliate partners. 

As an AddEvent affiliate, not only do you get to share our cutting-edge event management and marketing tool with your audience, but you also earn a recurring 20% commission for up to a year on every new paid subscription stemming from your link. With a 45-day cookie window and plans ranging from $36 to over $100 a month, the earning potential is limitless!

While the program is currently open to US-based affiliates only, the benefits are unparalleled. Plus, signing up is a breeze — it’s a free program, and we provide all the resources you need.AddEvent’s Affiliate program is currently accepting new applications at this time — but don’t wait! Apply today while the application window is still open and start earning immediately.