Calendar Marketing: A New Tool for Cyber Week calendar marketing

For years, marketers have relied on traditional channels like email, social media, paid ads, billboards, and TV commercials to reach customers. But there’s one channel that remains largely untapped—calendars. 

Think about how often you hear, “If it’s not on my calendar, I’m not going,” or “I live by my calendar.” Despite the evolution of marketing, we haven’t fully harnessed the power of calendars — yet. The upcoming holiday season is the perfect time to leverage your calendar as a new marketing channel and stand out from the pack.

With AddEvent, you can bring your promotions straight to your customers’ calendars, offering a new and effective way to capture their attention during the loud and busy holiday season.

Embedded Calendar & Events

Embedding a calendar on your website is a clever way to keep customers engaged. Imagine using your calendar to schedule key Black Friday or Cyber Monday deals, with event details outlining when offers begin or end. Customize the calendar to fit your brand, then easily embed it on your website or landing page. This keeps your customers informed without requiring them to go searching for deals.

Embeddable calendars, sometimes called widgets, allow you to showcase your entire event schedule directly on your website, providing attendees with a single source of truth for all upcoming happenings.

Not sure what events to display on this embeddable calendar? Just consider what events you want to share. In the realm of Cyber Week, consider start and end times for your sales or giving customers a heads up about what is going on sale on which days. AddEvent’s embeddable calendar simplifies the management of your event marketing, from webinars and virtual meetups to exclusive product launches, product sales, or networking opportunities. It organizes all your events in one easy-to-read place, making it convenient for visitors to stay informed.

Plus, our embeddable calendars automatically update events from our dashboard and allow your audience to sync or save your events across multiple platforms, including Google Calendar, Outlook, Apple Calendar, and more.

→ AddEvent Pro Tip: Check out these fantastic embeddable calendar examples for some creative inspiration!

We also know customization is key, so you can tailor your AddEvent embeddable calendar to match your website’s branding. Simply copy the HTML code provided by AddEvent and paste it into the editor of your website builder, whether you’re using Wix, Squarespace, WordPress, or another platform. It’s a seamless, effective solution that enhances your audience’s experience while reinforcing your brand’s sconsistency.

Subscription Calendar Tool

One of the standout features of AddEvent’s calendars is its subscription functionality – you can think of this as if you’re “following” a schedule of events, or calendar, like you would follow a friend, family member, or brand, on social media. Once you’ve set up your Black Friday and Cyber Monday events, you can encourage customers to subscribe to your calendar. Every time you add, update, or remove an event or sale, it automatically syncs with every subscriber’s calendar. This real-time functionality keeps your customers informed and helps build urgency and repetition, which are key to staying top-of-mind. This can extend beyond just Chber Week and can be used year round to notify loyal shoppers of sales or new product launches.

With subscription-based calendar access, you can effortlessly keep your audience in the loop about all of your upcoming product launches, promotional events, and special announcements with just a click. As you update or add events on your AddEvent calendar, those changes are automatically synced with your subscribers’ calendars, keeping them up to date without needing to take any ongoing action.

Here’s how subscription calendars work

Once you’ve set up your subscription calendar and added your launch dates or sales, you have a few ways to share this calendar with your audience.

Via an “Add to Calendar” button on your website or links in emails 

When visitors click the “Add to Calendar” button on your site or a link in an email, they’re presented with a drop-down list of supported calendar services. They can then select their preferred calendar, such as Google Calendar, Outlook, Apple Calendar, or Yahoo. From there, they can save or subscribe to your calendar, so all your upcoming product launches, exclusive events, and sales are added directly to their personal calendar. You can use calendar marketing as a channel to announce surprise sales or to create exclusivity for events that only live on your subscription calendar and require being “subscribed to” to attend. 

The subscription process varies slightly depending on the user’s device and calendar service but will all end with them having your calendar of events saved as one of their “Other calendars”. Once subscribed, your events will automatically appear in their calendar, keeping them informed of all your important dates.

Anonymous vs. data collection subscriptions 

When setting up your subscription calendar you have two options; You can choose to allow anonymous subscriptions or gather user information. 

For anonymous subscriptions, users are taken directly to their calendar service to add your calendar. If instead, you opt to collect user data, they’ll first be redirected to the calendar landing page where they’ll be prompted to provide the information you’d like to collect before subscribing. This feature is especially useful if you want to track your subscribers or give exclusive access to events based on customers being subscribed to your calendar. 

Via a unique calendar landing page for social media sharing 

AddEvent also provides a hosted landing page for each calendar, complete with both a standard and short URL. The shorter link is perfect for sharing on social media or via SMS.

These landing pages are automatically generated and require no extra setup—just copy the link and share it wherever your audience engages!

Via an embeddable events list on your website 

Embedding an events list on your site offers a highly visible way to promote your upcoming product launches. This list displays your events in a clean, organized format with a built-in “subscribe” button, making it easy for visitors to add your events to their calendars directly.

With these subscription calendar options, you can collect subscriber data and easily manage who has access, ensuring you’re keeping the right audience informed as you roll out new products.

Spend less time manually sending calendar invites and more time on high-impact marketing tasks, all while giving your audience a seamless way to stay up-to-date with your latest product launches!

Add to Calendar Links & Buttons

Add to calendar links are another excellent way to ensure your events make it onto your customers’ schedules. Include these links in the marketing emails you’re already sending, so your Cyber Week deals can seamlessly appear in their calendars. Instead of sharing your entire calendar, these add to calendar links and add to calendar buttons only add the singular event or sale you want to share with customers. 

Just like subscription buttons, these add to calendar buttons are fully customizable and can be easily integrated into your website, whether you’re using WordPress, Wix, Weebly, Squarespace, or other platforms. Want to share your event via email? Use the add to calendar links to seamlessly share in your marketing emails! 

AddEvent is the top calendar marketing service available online. This holiday season, cut out the noise and let your Black Friday and Cyber Monday deals be front and center in your customers’ calendars.

Ready to see AddEvent in action? Sign up today for a free trial and take it for a spin! Email us at trial@addevent.com so you can get started with embeddables, subscription calendars, and so much more!