AddEvent’s tools enable you to easily insert an RSVP button into your ActiveCampaign marketing automation email campaigns or on your ActiveCampaign landing pages. It’s as simple as creating an RSVP event in AddEvent, inserting a new HTML content block in your ActiveCampaign email, and then inserting your custom RSVP button’s code. And voila! 

Adding an event RSVP button to your ActiveCampaign emails lets you take advantage of some great features, including:

• Keeping track of who’s coming to your event
• Collecting the attendee’s name, email address, and any other custom fields. This can be any additional information that you may need such as upcoming event interest, questions for the hosts, or any other fields you would like to capture to update contact fields in your CRM. You can do all of this with an RSVP form!
• Supplying each event with a unique RSVP event page
• Sending attendees confirmation emails as well as event reminders prior to the event taking place – improving attendance rates

This article will show you how to add an event RSVP link or an RSVP button to your ActiveCampaign email in just a few easy steps.

How to add an RSVP button to your ActiveCampaign email

First, create or log in to your AddEvent account

• Sign up for an AddEvent account if you don’t already have one. Choose from our free Hobby plan or one of our paid plans, which come with lots of additional features. Learn more about our plans on our plans and pricing page.
  

Now, it’s time to create your event in AddEvent and enable RSVPs

• Navigate to the dashboard in your AddEvent account.
• Then, click the “Create” button, and select “Event”. 

• Enter your event details, including the event name, time, date, location, description, etc. Then click the “Create” button to publish the event landing page.
  
• Make sure you select the checkbox next to “RSVP” to enable RSVP collection for this event.
• If you want to collect additional information using custom fields, you can select your previously saved RSVP form using the drop-down next to “Standard RSVP.” 

To customize a new RSVP form, go to the event details page > RSVP and settings > Click on “Custom RSVP forms”.

Once on the Custom RSVP forms page, click “+New Form” and create and save your RSVP form with custom fields as desired.

Once your event has been created and your RSVP form has been applied, it’s time to set things up in ActiveCampaign. 

Sign in to your ActiveCampaign account

• Head to the “Campaigns” tab to start a new email campaign, or select an email draft to work in. 
• If you’re working with a draft, click the name of your campaign and then select “Edit design”. 

Add the RSVP button to your ActiveCampaign email with the following steps

• Under the “Blocks” section on the right side of your screen, you can drag and drop “HTML” to the space in your design where you want the RSVP button to live. 

• Then, head back to your event details page in the AddEvent dashboard. 
• Once there, scroll down to the “RSVP button” section. 

• You can either use one of the pre-formatted buttons or customize your RSVP button to match your company’s branding when you select the “New” button at the bottom of the box. There, you can change the button’s shape, color, size, etc. 

• Once you’ve saved the configuration you want to use for your RSVP button, you need to copy the HTML code via the “Copy” button at the top of the box or the “<>” button at the bottom.
  1. We recommend using the  “<>” button at the bottom to copy the RSVP button HTML code, as some marketing automation tools have issues with the “Copy” button.

• Now, it’s time to copy and paste that code into the HTML block in your ActiveCampaign email. A black box will appear at the bottom half of your screen, where you will copy and paste the entire code. 

• The RSVP button for the event will automatically appear in the email preview. You can use the additional settings in the control panel on the left to customize how the RSVP button looks in your ActiveCampaign email.

And that’s it — you’re good to go! The RSVP button for your event has been added to your ActiveCampaign email. Make sure you test the links before sending the campaign to your audience. Looking to get your RSVP data back into ActiveCampaign? Check out our AddEvent and ActiveCampaign integration page to see how to push AddEvent RSVP data into ActiveCampaign to update contacts in real time!