Updated Dec 5th, 2024 by Derek Skaletsky
What are you doing to help make sure your clients don’t forget their appointments? It’s a question many businesses are asking themselves as they look towards the new year and beyond.
After all, not only are the frustrations that come with missed booked appointments a pain to deal with operationally, but from a financial perspective, they can be devastating. In the US healthcare industry alone, these increases in no-show rates are costly — to the tune of $150 billion annually.
While these no-shows can throw off schedules as well as hurt productivity and business growth, AddEvent has come up with a solution: automated add to calendar links. With simple, personalized 1-click add to calendar links, AddEvent helps your users stay on top of upcoming appointments by adding them to their calendars where they won’t be forgotten.
For our software friends looking to drive attendance, fear not: AddEvent’s automated add to calendar solution also helps businesses create smoother appointment-based experiences directly in their software, reducing friction and increasing attendance rates for upcoming appointments, webinars, live or virtual demos, and more. Users can add events to their calendar of choice with just a few clicks — be it Google, Outlook, Apple Calendar, or any other calendar provider – just integrate AddEvent’s automated add to calendar solution directly into your software.
Getting started with AddEvent is as simple as adding a small code snippet to your website, landing page, email platform, or your own tool. This versatile integration lets you place add to calendar options right where your users need them, providing a frictionless way for users to save event details and receive reminders.
Automated add to calendar links (sometimes called automated events) are a feature offered by AddEvent that allows you to dynamically create calendar invitations without needing to pre-set specific events in advance. These automated event links can be easily embedded into emails and web pages to streamline scheduling and event invites for users.
For example, if a client books an appointment, the details on the confirmation page — such as the event’s start time, end time, and time zone — will create a one-time calendar invite that dynamically reflects their specific choices. This removes the need to create individual calendar events for each client, making the process efficient, accurate, and timely.
Automated add to calendar links also allow you to dynamically create calendar invitations tailored to each user’s schedule in real-time. When a user books an appointment, the details they select — start time, end time, and time zone — generate a one-time, personalized calendar invite, ensuring accuracy without the need to pre-create multiple events. This capability streamlines your users’ booking process and saves your team valuable time by removing manual scheduling steps.
Increase attendance rates and reduce no-shows: Reduce the likelihood of no-shows by making it easy for users to add events to their personal calendars, where they’ll receive automatic reminders. Clients that add their appointment to their calendar are more likely to show-up for their appointment than those without calendar entries.
Save time with automation: With dynamically generated events, you don’t need to create separate invites for each time slot or appointment manually. Our system handles the event creation for you, adding new functionality where it didn’t exist or saving your team hours.
Cross-platform compatibility: Whether on a website or email, AddEvent’s add to calendar links and buttons work smoothly with all major calendar providers, websites, software platforms, and email tools.
Getting people to show up for your events can be a challenge, but automated add to calendar links make it so much easier. Ecamm Live found this out firsthand. By adding AddEvent’s calendar tools to their event promotions, they gave their audience a quick, hassle-free way to add events directly to their calendars.
The result? More people showed up, leading to a massive jump in live viewership — up to 36% more views in just the first 24 hours for their Ecamm Challenge. Plus, the early viewership boost helped them reach even more people over time, thanks to YouTube’s algorithm.
For businesses, it’s simple: the easier you make it for people to attend, the more likely they are to show up—and that’s a big win for engagement and growth.
With a few lines of code, AddEvent’s add to calendar functionality is ready to integrate into your workflow. Spend less time worrying about attendance rates and more time connecting with your clients and users. Try AddEvent today and watch your event attendance grow.
With simple, personalized 1-click add to calendar links, AddEvent’s Automated Add to Calendar links and buttons help your patients, clients, and customers stay on top of upcoming appointments by adding them to their calendars so they won’t be forgotten, recouping lost revenue from no-shows.
Setting up Automated Add to Calendar buttons is as simple as adding a small code snippet to your website, landing page, email platform, or in your own tool.
To install an automated add to calendar button on your website, simply copy and paste the provided script in your website’s <head> section. From there, you will copy and paste the button code where you want it to appear. Lastly, add the domain where you intend to use the button on AddEvent’s domain section and you’re all set!
Review the developer documentation here for Automated Add to Calendar buttons for websites.
Setting up Automated Add to Calendar links is as simple as adding parameters to your AddEvent link in your automated emails.
Review the developer documentation here for Automated Add to Calendar links for emails.