Stay on Top of March Madness 2025 with AddEvent’s Subscription Calendar calendar tips

Published Mar 11th, 2025 by Samantha Christian

March Madness is one of the most exciting times of the year for basketball fans. With nonstop action, upsets, and buzzer-beaters, keeping track of every game can be a challenge. Instead of manually adding matchups to your personal schedule, why not let AddEvent’s subscription calendar do the work for you? By subscribing to our March Madness calendar, you’ll get every game automatically updated in your calendar, ensuring you never miss a tip-off.

What is a Subscription Calendar?

A subscription calendar is an automatically updating calendar that users can subscribe to with a single click. Instead of manually adding events, a subscription calendar ensures that all new games, updates, and schedule changes appear instantly in your preferred calendar app. Whether you’re a die-hard basketball fan or managing a sports calendar for a website, this is the easiest way to keep track of events in real time.

Subscription calendars are particularly useful for sports schedules because they eliminate the hassle of manually tracking games. With March Madness featuring dozens of matchups over a short period, fans need an effortless way to stay informed. A March Madness calendar not only adds the games for you but also updates them automatically in case of schedule changes.

Why a Subscription Calendar is Perfect for Sports Schedules

For tournaments like March Madness, where schedules shift and teams advance unpredictably, a March Madness calendar ensures fans stay updated without the hassle of constant manual updates. A sports calendar for a website can engage audiences, drive more interactions, and improve fan experience with seamless schedule management. Whether you’re embedding a website calendar widget or adding a calendar embed directly to your site, this tool keeps your audience in the loop.

Sports fans love convenience, and nothing is more convenient than a basketball calendar that updates itself. Instead of scouring the internet for game times, users can simply subscribe to a calendar and have all the information they need in one place. This makes subscription calendars the ultimate solution for keeping up with fast-paced tournaments like March Madness.

Follow March Madness with Ease

AddEvent makes it easy to subscribe to a calendar dedicated to the entire tournament. With our March Madness calendar, you can:

  • Get every game scheduled automatically in your personal calendar.
  • Stay updated with live changes as teams advance.
  • Avoid manually tracking matchups and brackets.
  • Sync across multiple devices, ensuring you never miss a game.

How to Use a Subscription Calendar for Sports Events

If you manage a sports-related site or community an embedded calendar can make a huge difference for sports organizations, event marketers, and media outlets covering major tournaments. By integrating a sports calendar for a website, you provide fans with an easy way to stay up to date. This also increases user engagement and traffic, as fans will return to your site to check updates and subscribe.

With AddEvent’s subscription calendars, you can:

  • Embed a basketball calendar on your website so visitors can subscribe instantly.
  • Automatically provide updates with game results and schedule changes.
  • Provide fans with a seamless experience that keeps them engaged throughout the tournament.

Fans can subscribe to a calendar in one click, ensuring they always know when their favorite teams are playing. Check out how subscription calendars can boost engagement in our recent article: Using Subscription Calendars to Engage Your Sports Fanbase.

Subscribe to the March Madness Calendar Now

Don’t miss a moment of the madness! Subscribe to our March Madness calendar today and let AddEvent handle your scheduling needs. Learn more about how a subscription calendar can simplify event tracking for you or your audience by visiting our Subscription Calendars page.

Whether you’re an individual fan, a sports media outlet, or an event organizer, AddEvent’s tools make it easy to manage and share sports schedules. Try it today and experience the convenience of automatic updates and seamless integration into your favorite calendar apps!


What is a subscription calendar?

A subscription calendar is a type of calendar feed that allows users to add a calendar or entire set of events to their personal or work calendars. With AddEvent, you can create a subscription calendar that either collects subscriber information or allows anonymous subscriptions, based on your preferences.

Why use a subscription calendar ?

Add Multiple Events at Once: Instead of manually adding individual events, all events in a subscription calendar are added together.

Automatic Updates: Subscription calendars maintain a dynamic connection with the original calendar. When events are updated, added, or deleted, these changes will automatically sync with subscribers’ calendars after a short delay, ensuring they always have the latest information.

How to create your own subscription calendar

To create a subscription calendar, you need to: log in to your AddEvent account, create a new calendar, add your events to that calendar, and then share it as a subscription calendar by generating a unique link that users can click to add your calendar directly to their own calendar app; this link can be embedded on your website or shared in emails. 

Key steps:

  • Access AddEvent:Go to the AddEvent website and log in to your account. 
  • Create a new calendar:
    • Navigate to your dashboard. 
    • Click “Create” and select “Calendar”. 
    • Give your calendar a descriptive name. 
  • Add events to your calendar:
    • Within your new calendar, input event details like title, date, time, location, and any relevant descriptions. 
  • Enable subscription feature:
    • Access the settings of your calendar. 
    • Select the option to allow users to subscribe to your calendar. 
  • Generate subscription link:
    • Once your events are added, your calendar will generate a unique “Add to Calendar” link. 
    • This link is what users will click to add your calendar to their personal calendar app. 

How to share a sports calendar

Subscription calendars are ideal for sports teams, athletic facilities, or event organizers. Fans can subscribe to the full season’s schedule or specific events, keeping them connected to the team or facility year-round. Here is a full description on how to share a calendar.

Add to Calendar Button

The Add to Calendar button is a quick way to share a calendar on your website or landing page. It allows users to add your calendar with one click. The button is compatible with most website and landing page builders. To learn more about the add to calendar button, click here.

Add to Calendar Links

Add to Calendar links work well for sharing in emails, newsletters, or campaigns. These links use simple text or image links, providing the same functionality as the add to calendar button without JavaScript. Since JavaScript isn’t allowed in emails, links are a perfect solution. To learn more about add to calendar links, click here.

Calendar Landing Page

Each calendar you create includes a unique landing page that you can share with users. This page displays all of your upcoming events and provides detailed information about the calendar. It’s ideal for sharing on social media or anywhere you want to give users additional event information before they subscribe. You can customize the landing page to suit your needs. To learn more about the calendar landing page, click here.

Embeddable Events List

An embeddable events list displays all your upcoming events directly on your website in a formatted list. It includes a Subscribe button, letting users subscribe to your calendar from your website. This option is more visible than a simple add-to-calendar button and is ideal for websites where event visibility is important.To learn more about an embeddable events list, click here.

Embeddable Calendar

The embeddable calendar option displays a full calendar view of your events on your website or landing page. This feature gives users an overview of all events in a calendar layout and allows them to subscribe easily. To find out more information about the subscription calendar, go to the Embeddable Calendar solution page.

Direct Links

Direct links are URLs that allow users to add your events directly to their calendar platform (such as Google Calendar or Outlook) with one click. These links are versatile and can be shared in emails, on your website, or on social media. Direct links provide a straightforward way for users to save events to their calendars.

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