Wednesday, January 15, 9:00am - 10:00am (EST)
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24h
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AI is everywhere, and for good reason - done well, it can transform the way agencies work. But jumping straight in without sorting out the basics? That's a recipe for frustration, not innovation.
"Agencies want to put the cherry on top before they’ve baked the cake," says Tom Wilson, an agency operations consultant. "You can't layer AI on top of a business with broken or inconsistent processes and expect it to work. You'll only create more problems."
In this session, Tom will break down the foundational work agencies need to do before they implement AI tools, and share the practical steps that ensure AI doesn't just patch cracks - but delivers real, scalable results.
https://agencyhackers.zoom.us/meeting/register/tZ0qduitrzwrGtI3wMJswAPklKYoerDmRqcN
89711517106