CREATIVE MASTERMIND: How Can You Bring Boring Briefs to Life?

Tuesday, June 10, 9:00am - 10:00am (EDT)

Time shown in-04:00 America, New York

B2B comms have a bit of a reputation. Safe. Functional. Sometimes - let’s say it - boring. But for Damian Nowell and Graeme Kendrew, creative directors at Radley Yeldar, it doesn’t have to be this way.

“You get to work with some of the top brands in the world to put quite complex things together,” says Graeme. “So, how do you do that in a way that’s full of energy and excitement?”

‘From boring to brilliant’ is their mantra - especially when it comes to tackling dry, complex or difficult subject matter. In this session, Graeme and fellow creative partner Damian Nowell will walk us through how they approach this challenge - and how you can bring even the most uninspiring briefs to life.

https://agencyhackers.zoom.us/meeting/register/Kr6wZ398SEmwwSfcNuSLgw

81229590497

Add to Calendar 2025/06/10 14:00:00 2025/06/10 15:00:00 Europe/London CREATIVE MASTERMIND: How Can You Bring Boring Briefs to Life? B2B comms have a bit of a reputation. Safe. Functional. Sometimes - let’s say it - boring. But for Damian Nowell and Graeme Kendrew, creative directors at Radley Yeldar, it doesn’t have to be this way.

“You get to work with some of the top brands in the world to put quite complex things together,” says Graeme. “So, how do you do that in a way that’s full of energy and excitement?”

‘From boring to brilliant’ is their mantra - especially when it comes to tackling dry, complex or difficult subject matter. In this session, Graeme and fellow creative partner Damian Nowell will walk us through how they approach this challenge - and how you can bring even the most uninspiring briefs to life.

https://agencyhackers.zoom.us/meeting/register/Kr6wZ398SEmwwSfcNuSLgw

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