"How to build good habits and break bad habits" - A conversation with Nir Eyal

27 June 2024. 6 p.m. 
MOME TWO, Spatial experimental studio 

"How to build good habits and break bad habits" - A conversation with Nir Eyal

We are often controlled by habits, but it doesn't have to be that way. We can also cultivate habits that benefit us. But what influences our habits, and what do our habits influence? Nir Eyal, author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life," provides insight into these questions.

As the honored guest at MOME's graduation ceremony this year, Nir Eyal will deliver an inspiring speech and engage in an open conversation with the entire MOME community. Known as a leading expert on positive habit formation, Eyal's work intersects with psychology, technology, and business. In his role as a behavioral researcher, he seeks to understand how technology and products can be designed to promote positive user habits, as well as how individuals can sustain their focus to achieve their objectives.

In this upcoming event, alongside discussing the challenges of maintaining focus and overcoming distractions, Eyal will address the struggle of integrating available knowledge into our lives. His insights are particularly relevant in a world increasingly dominated by digital distractions, where incomplete tasks and wasted time often lead to daily frustration. He will now share his knowledge with the audience in a conversation, his interlocutor will be organizational psychologist and strategist Lili Érmezei, MOME rector's representative.

For more than a decade, Nir Eyal has sought to understand what makes technology attractive and how to maintain the ability to concentrate in this oversupply. He also held behavior design courses on the subject at the Stanford Graduate School of Business and the Hasso Plattner Design Institute, and his books have won numerous awards, such as the Outstanding Works of Literature (OWL) Award in the Big Idea category, the Marketing Book of the Year Award for "Hooked" In 2019, it was also selected by Amazon as one of its 20 best business and management books. His writing has appeared in magazines such as Fast Company, Harvard Business Review, and Psychology Today.

//This English-language event is made possible through the support of Global Voices at MOME.//

The event is open to the public but prior registration is required.