Kalicube Tuesdays with Matt Artz

Leveraging Anthropology for Effective Content Marketing

In this episode of Kalicube Tuesdays, we delve into the topic of leveraging anthropology for effective content marketing with expert Matt Artz. As the era of semantic search continues to grow, it’s becoming increasingly dominated by AI-generated content. This poses a challenge for digital marketers who need to find ways to stand out from the crowd.

Anthropology, the study of meaning, offers a unique opportunity for content marketers to create semanticly relevant content that meets the ever-evolving needs of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). By adding qualitative research, and specifically anthropology, to the SEO or digital marketer’s toolkit, content can be produced that is more likely to differentiate from AI content and address search intent.

Join Matt Artz and Jason Barnard for this week’s episode of Kalicube Tuesdays!

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Part of the Kalicube Tuesdays series.

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