OPERATIONS MASTERMIND: How Can You Embed ‘Outcome Accountability’ Into Your Agency?

Tuesday, May 6, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

Most agencies measure success by tasks completed, hours logged, or KPI targets hit, but these don’t always reflect the real impact of the work you’ve done. This is important to Ryan McNamara, head of operations at Rise at Seven. For a while now he has been embedding ‘outcome accountability’ into both the agency’s culture and delivery workflows.
“A lot of teams get into the mindset of, ‘We just need to deliver this piece of work.’ But really, they’re losing sight of what they, and the client, are trying to get out of that work,” says Ryan.
Ryan has been leading this impact-led approach that shifts the focus away from pure deliverables, and instead towards clear ‘North Star’ outcomes that matter to their clients. It also means that his team are truly accountable for the impact of their work, not just the process they follow to get there. If your agency wants to drive better results by focusing on outcomes rather than outputs, this is the session for you.

https://agencyhackers.zoom.us/meeting/register/AhnURJbbSWSMJ2k_swfCGw

87521901909

Add to Calendar 2025/05/06 11:00:00 2025/05/06 12:00:00 Europe/London OPERATIONS MASTERMIND: How Can You Embed ‘Outcome Accountability’ Into Your Agency? Most agencies measure success by tasks completed, hours logged, or KPI targets hit, but these don’t always reflect the real impact of the work you’ve done. This is important to Ryan McNamara, head of operations at Rise at Seven. For a while now he has been embedding ‘outcome accountability’ into both the agency’s culture and delivery workflows.
“A lot of teams get into the mindset of, ‘We just need to deliver this piece of work.’ But really, they’re losing sight of what they, and the client, are trying to get out of that work,” says Ryan.
Ryan has been leading this impact-led approach that shifts the focus away from pure deliverables, and instead towards clear ‘North Star’ outcomes that matter to their clients. It also means that his team are truly accountable for the impact of their work, not just the process they follow to get there. If your agency wants to drive better results by focusing on outcomes rather than outputs, this is the session for you.

https://agencyhackers.zoom.us/meeting/register/AhnURJbbSWSMJ2k_swfCGw

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