IAA Webinar - Evolving Environmental Marketing Regulation

With environmental issues becoming more important to consumers, marketers are increasing their use of environmental marketing claims to promote their products. This webinar will provide an update on key green marketing rules around the world, highlight recent developments, discuss best practices, and discuss whether the green marketing rules around the world are striking the right balance between consumer protection and promoting fair competition. Issues to be covered include general environmental benefit claims, promoting sustainability, promoting specific environmental attributes such as being made of recycled material and biodegradability, renewable energy and carbon offset claims, and many other issues.