Improve Your Donor Communications in 4 Steps

Today, research institutes publish content across multiple channels — social media, newsletters, videos, direct mail — to make their case to donors and raise awareness about their work. But it’s all too easy to create this content without pinpointing what your audience wants and without connecting it to your larger marketing, communications and fundraising goals.
This webinar, brought to you by Message Lab, will guide you through a proven, 4-step approach that can help improve your content marketing strategy and create content that inspires donors and other key audiences. The session will provide insight on:
● Defining clear communication goals
● Understanding your audience via an easy, cost-effective approach to audience research
● Creating engaging content that aligns with those goals AND gives audiences the content they want
● Measuring how your content performs and how to adjust if it’s not meeting your goals