Wednesday, July 10, 3:00pm - 3:30pm (EDT)
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24h
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Sangram Vajre wrote the book on Account-Based Marketing (ABM)...literally. As Co-Founder and Chief Evangelist at Terminus and the host of the #FlipMyFunnel podcast, Sangram has kept a pulse on ABM in B2B and has focused on establishing ABM that organizations of all sizes and across industries can apply.
During this live Q&A, Sangram will share his thoughts on:
-The evolution of ABM;
-Top challenges many organizations still face;
-New trends to watch; and
-Best practices for cross-functional collaboration.
Sangram will also offer a sneak peek at the #FlipMyFunnel track during B2B Sales & Marketing Exchange, and will share how the content will help marketing, sales and revenue ops set a framework for success.
https://twitter.com/B2BMX
Demand Gen Report, marketing@gthreecom.com