What Are the Commercial Metrics to Grow Your Agency Sustainably?

Wednesday, March 12, 10:00am - 11:00am (EDT)

Time shown in-05:00 America, New York

When it comes to a rapid increase in growth, it’s easy to get caught up in all the excitement – but without the right structure, scaling can lead to serious challenges. By 2022, search-first social agency Rise at Seven had grown to £7m. But with that immense achievement came two problems - they had too many people, and the founder, Carrie, was exhausted.

Enter Karl Loudon, the now global managing director. “I met Carrie for a drink, and we hit it off very quickly,” says Karl. “It became very clear that she had a commercial gap in the leadership of the business, and I'm a very commercial, growth-oriented person. We ended up putting processes in place to track the pipeline, win rates, and financial reporting.”

By 2023, the agency had reestablished to £5.5m in revenue, with it now on track to grow back to £7m – but in a much healthier way. In this session, Karl will explain how instilling Rise at Seven with financial rigour and commercial metrics has taken them to even greater heights – and how you can do the same.

https://agencyhackers.zoom.us/meeting/register/tZUrfuCqpzorEtRIOfHiggg1Y3LWgabcFiCG

81699291180

Add to Calendar 2025/03/12 14:00:00 2025/03/12 15:00:00 Europe/London What Are the Commercial Metrics to Grow Your Agency Sustainably? When it comes to a rapid increase in growth, it’s easy to get caught up in all the excitement – but without the right structure, scaling can lead to serious challenges. By 2022, search-first social agency Rise at Seven had grown to £7m. But with that immense achievement came two problems - they had too many people, and the founder, Carrie, was exhausted.

Enter Karl Loudon, the now global managing director. “I met Carrie for a drink, and we hit it off very quickly,” says Karl. “It became very clear that she had a commercial gap in the leadership of the business, and I'm a very commercial, growth-oriented person. We ended up putting processes in place to track the pipeline, win rates, and financial reporting.”

By 2023, the agency had reestablished to £5.5m in revenue, with it now on track to grow back to £7m – but in a much healthier way. In this session, Karl will explain how instilling Rise at Seven with financial rigour and commercial metrics has taken them to even greater heights – and how you can do the same.

https://agencyhackers.zoom.us/meeting/register/tZUrfuCqpzorEtRIOfHiggg1Y3LWgabcFiCG

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