PANEL: Outcompeting the Market in the Race for Patient Revenues

Heavy competition for patients and market share is the reality for most providers, and a variety of economic challenges are forcing providers to create a sustainable formula for revenue generation and market differentiation. As such, understanding the services that best align with current and prospective patient populations – and the necessary market positioning, outreach, and engagement methods – is a critical component of successful growth strategy.  

This Session will Examine:

• How providers are developing multifaceted strategies to separate themselves from the competition, in terms of service quality and breadth, ease of access, transparency, and public perception – with marketing and outreach absolutely critical to success. 
• Strategies and best practices for navigating the complex question of which service lines to prioritize, factoring patient needs and preferences, market realities, economic trends, and the competitive environment.
• The absolutely crucial role played by outpatient expansion: Successful examples of these initiatives and preemptively addressing potential barriers to effective implementation, from failure to market to financial constraints and staffing shortfalls. 
• Promoting ease and simplicity in patient access: Ways to optimize the patient experience and promote easy navigation, from registration, to procedure prep, to post-discharge and billing. How do we drive consumerism and loyalty without overburdening staff?