R in Marketing - Survey Design for Applications of Machine Learning

Monday, November 15, 12:00pm - 1:00pm (EST)

Time shown in-05:00 America, New York

R in Marketing - Survey Design for Applications of Machine Learning
Presentation by Bryan Butler

In marketing, a common way to gather data and insights is through a survey. It is often thought that surveys do not provide enough data for machine learning. In this talk, we’ll go through some survey design best practices for applications of machine learning. Then we’ll cover a use case where we use survey responses to segment customers with unsupervised machine learning, and then perform classification with supervised machine learning.

Add to Calendar 2021/11/15 12:00:00 2021/11/15 13:00:00 America/New_York R in Marketing - Survey Design for Applications of Machine Learning R in Marketing - Survey Design for Applications of Machine Learning
Presentation by Bryan Butler

In marketing, a common way to gather data and insights is through a survey. It is often thought that surveys do not provide enough data for machine learning. In this talk, we’ll go through some survey design best practices for applications of machine learning. Then we’ll cover a use case where we use survey responses to segment customers with unsupervised machine learning, and then perform classification with supervised machine learning. https://rstudio.zoom.us/j/96673973792?pwd=VE5oaFpldlovcmJrdURPV1dvci9BZz09 false MM/DD/YYYY 30 OPAQUE aKHNCcebtzjkzVhQGmnG134315

https://rstudio.zoom.us/j/96673973792?pwd=VE5oaFpldlovcmJrdURPV1dvci9BZz09

Robert Bethell, robert@rstudio.com

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