Marketo Database Administration Training

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Meeting ID: 953 9895 9485
Password: 766492

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Meeting ID: 953 9895 9485
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We’re excited to kick off a few days of virtual training for Marketo, our new email/marketing automation platform. This training will be led by the folks at Fathom LLC, our Marketo implementation partner and will cover 5 key training areas. We are inviting folks we feel would benefit from an understanding of the tool but encourage you to forward these invites to anyone on your team – all are welcome!

Training will cover:
• Marketo Foundations
• Database Administration
• Daily User Training
• Creative Resources Training
• Power Users Training

We recommend attending the overview session at a minimum and appreciate your flexibility with your schedule. All sessions will be recorded and available to watch but we encourage you to attend the live sessions so you can ask questions.

Below is an outline of the training agenda for this session. You can visit https://uafoundation.org/marketo-training-overview to add additional sessions or share with your team.

We really appreciate you taking the time to join in on this training, we think it will present some exciting new ideas and we look forward to collaborating with you in taking advantage of its capabilities.

Please reach out to Jess Jenkins with any questions or for help in forwarding the training sessions.

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Marketo Database Administration Training – Tuesday 6/23, 1 – 2 PM |

This will be useful for greater context for the Records, SIS, and IT teams so you can get an idea of the future uses of the tool regarding engagement tracking and how data is managed and structured to facilitate updates and later integrations

•Add, update, and export/import data
•Understanding field management and overwrite rules
•Lead scoring model information/discussion prep (what data is available, how to access it; build on foundations training to review activity logs and lead records)
•Smart list deep dive & best practices