Authenticity and Technology: Tips To Increase Donor Retention Meaningfully By Leveraging Tech

Ashley Dittmar // Crisis Text Line

Authenticity and Technology: Tips To Increase Donor Retention Meaningfully By Leveraging Tech

Both small and large fundraising teams can increase their donor retention rates by simple strategies that leverage tech to maximize a fundraiser's efforts to create personal, unique and meaningful communications to donors. Ashley will walk you through specific strategies and tips to make your donors feel seen and heard without fundraisers feeling overwhelmed with tasks. With these tips, your donor retention rates will increase without increasing your budget or staffing costs.

The tips in the session will be featuring Salesforce, Gmail and Youtube, as the technology Ashley uses, but Outlook and other CRM's will still benefit and can adapt the same strategies into their platforms.