Tuesday, February 25, 6:00am - 7:00am (EST)
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Winning awards isn’t just about great work - it’s also about telling a story that resonates with the judges. “A jury room is another channel. It’s the same campaign, but it’s different audiences, different formatting - different everything," says Shannon Keach, an agency award consultant.
Shannon has nearly a decade of experience helping agencies get recognition. He believes the key to winning is crafting meaningful, compelling narratives - and presenting your work in a way that connects to judges, not clients. “They're expensive, so if you're going to do them, do them to win, right? Make something out of it. Don't just throw money at the wall and hope for the best.”
From proactive storytelling to capturing the right material during production, Shannon will be sharing the secrets of building submissions that connect, resonate, and, most importantly, win.
https://agencyhackers.zoom.us/meeting/register/tZwoc-msrD8sHtX7iFXE_CFccb6y_arevwMF
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