How to Build Word of Mouth for Your Brand (SMBHOU)

A picture-perfect Instagram feed and paid influencer campaign to promote a product is not what we are talking about here. There are so many other ways to engage with influencers that don’t require a lot of money or even a complicated campaign.

LIVESTREAM LINKS
LIVESTREAM LINKS
Facebook: 
https://www.facebook.com/HoustonSocialMedia/videos/901193707090562
YouTube: 
https://www.youtube.com/watch?v=lxwi_rJfqMo
LinkedIn:
https://www.linkedin.com/feed/update/urn:li:ugcPost:6783833904240447488/

Our guest this month has written the book on how to engage with influencers in ways that you may never have considered. He also will help us learn how to spot and engage with influencers that matter most to your brand.
During this conversation you will learn how to:
• Use social media to connect instead of promoting and selling
• Create less content and get better results
• Leverage the influence of employees for social media
• Capture a golden opportunity that most businesses are missing
• Measure your influencer ROI
SPEAKER:
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal is currently. a Fractional CMO to multiple companies and also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of four sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Listen to Neal's Maximize Your Social Influence podcast for weekly marketing inspiration.
Neal Schaffer on Amazon: https://amzn.to/3rjGsXS
Connect with Neal
Website: https://nealschaffer.com
Twitter: https://twitter.com/nealschaffer
Facebook: https://facebook.com/NealSchafferPage
Instagram: https://instagram.com/nealschaffer
Pinterest: https://pinterest.com/nealschaffer
YouTube: https://youtube.com/nealschaffer