How to Increase Webinar Attendance: A Creator Case Study
A major online creator runs one of the largest webinar events of the year. When tens of thousands of people are expected to att...
Don’t Ignore This New Growth Channel: Calendar Marketing
Growth teams today have more channels than ever before. Paid acquisition, lifecycle email, SEO, partnerships, content marketing...
Does an Event Confirmation Page Need an Add to Calendar Button?
Yes. An event confirmation page should include an Add to Calendar button because it is the highest-intent moment to turn a regi...
How to Turn Your Events Page Into an Embeddable Subscription Calendar
Your events page should not be a content archive. It should be a growth engine. Too many companies treat their event landing...
How to Use UTM Links to Track Event ROI
How to Use UTMs to Prove ROI With AddEvent Proving ROI is one of the hardest parts of event marketing, especially when you a...
Do Add to Calendar Links Convert Better Than ICS Files?
Ready to create 1-click add to calendar buttons or links? Try it for free. Sign up for free → If you’ve ever promot...
AddEvent Achieves SOC 2 Compliance, Reinforcing Commitment to Security and Trust
AddEvent is proud to announce our SOC 2 compliance, marking a major milestone in our ongoing commitment to security, privacy, a...
How to Keep Your Audience Engaged with Subscription Calendars
Email fatigue is real. Open rates fluctuate, inboxes are crowded, and even your most loyal subscribers can miss important updat...
How to Make an RSVP Link for Your Event
Creating a smooth RSVP experience is no longer optional. Whether you are hosting a webinar, product launch, in-person meetup, t...
7 Add to Calendar Mistakes and How to Avoid Them
Add to Calendar buttons seem simple on the surface, but small mistakes can quietly hurt attendance, engagement, and trust. Whet...